New Email Delivery and Reporting Services

Think of your customers and business partners as an audience. All day long they’re struggling with an inbox full of emails competing for their attention. How can you distinguish your email communications so that they rise above the fray? A well designed email should do two things. It should visually engage your audience with clean and purposeful design. It should also convey a sense of professionalism and trust that sets you apart from “junk” mail. I’ve been designing HTML emails for more than decade. I can develop an email or newsletter design for you that accomplishes both tasks.

If you already have a system in place for distributing emails I can deliver design assets as properly formatted HTML. If you don’t currently have a method in place for sending email campaigns I can now provide this service. Using online campaign management software I can offer a wide range of powerful tools for distributing and tracking robust email campaigns.

Features and Benefits

Email Testing — Using campaign management software, I can generate screenshots of how your email will look in dozens of different email applications and modify the design as necessary.

Personalized Account Access — Want to send emails yourself? I can easily create private account access that will allow you to send emails based on designs that I’ve already created for you.

Templates — Perhaps you don’t need or want a new design every time you send a campaign. I can create templates unique to your brand that you can edit and send yourself by logging in your secure accoun

Analytics — I can generate reports for each campaign that track opens and clicks as well as related conversions and sales.

List Management — We can create as many unique lists as you need for targeted campaigns. The software I’m using will automatically handle all bounces and spam complaints.

Subscriber Management — Together, we can create a newsletter sign-up process for your business that includes designated landing pages and as well as automatic welcome emails when a subscription is confirmed. We can even take this approach to the next stage and capture subscriber information which can then be used to personalize future emails.

Costs

Email Design:
I invoice design work on an hourly basis. How much time is required will depend entirely on the nature of the email needed as well and the degree to which a visual direction is already established. If you have an established visual identity in place and can supply logo, color palette, style guide, etc. I can quickly turn around an engaging email design. If you’re less sure of the visual elements that need to be incorporated and want to first see a variety of initial mockups the design process will likely require a bit more time. Just send me an email describing the nature of your project. I may have a few questions but with out wasting too much of your valuable time I should be able to prepare an accurate estimate of what will be required.

Email Delivery:
In addition to design cost there is a small deliver fee. To send an email campaign requires a one-time $5. delivery fee as well as 1 cent per recipient. For example:
500 recipients = $10.
1000 recipients = $15.
5000 recipients = $55.

This entry was posted on Thursday, March 25th, 2010 at 9:29 am and is filed under news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.