I partnered with Langtech as the designer for a fresh new overhaul of the VeloSF website.
Working for VeloSF was another nice opportunity to work for a business that is unique from the technology and financial service industries I’m accustomed to. VeloSF is a San Francisco based training program and facility for performance cyclists. VeloSF offers structured coaching classes to elite athletes and fitness enthusiasts who want a fun group exercise program with personalized results.
The primary design tone involves crisp black text on an uncluttered white background with bold photographic icons adding notes of color to the layout. The navigation and branding elements at the top of each page incorporates a carbon fiber background pattern to give a hint of cycling technology. The homepage includes a large engaging cycling photograph designed to inspire and draw attention to the primary call to action.